The production of our clothing and fashion accessories generates twice as much pollution as air and sea transport combined! Believe it or not, in our name, the textile industry alone emits 4 million metric tons of CO₂—over 7% of global emissions, just ahead of the construction sector.
It also consumes 4% of the world’s drinking water, with 93 million cubic meters—equivalent to the water usage of nearly a hundred Greater Paris areas. And to top it all off, the textile industry is responsible for nearly 20% of global water pollution.
All in our name…
Not end the world or make ends meet..?
Yet, technologies exist to make the clothing industry more sustainable. But they’re more expensive…
So when it comes to getting dressed: do we choose between not make the world end and make ends meet?
What if we didn’t have to choose? What if, by caring for the end of the world, we could also make ends meet again?
That’s exactly the mission C Leeu Gratin has set for itself: to provide an ethical range of clothing made right here at home, covering at least our essential urban needs—T-shirts, polos, sweatshirts, and hoodies.
Because C Leeu Gratin is a brand of high-quality, socially ethical, and environmentally responsible clothing and accessories. And even better than Made in France, C Leeu Gratin aims to be 100% made in our neighborhoods.
This way, C Leeu Gratin makes it easy to find fashion that reflects who we are and respects the planet. It makes this fashion accessible to as many people as possible, for the benefit of our communities. Responsible fashion, Made in the Banlieue—by us, for us—to finally reconcile these two urgencies: the end of the world and the end of the month.
And this movement starts in Argenteuil!
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From Consumers to Consciousmers
By the way, leeu grAtin is an anagram of Argenteuil. Hence the logo’s colors—blue, red, gold & silver—the colors of the city, to wear proudly instead of promoting New York City, LA, or London, which bring us nothing in return. Instead, you have three options:
- C Leeu Gratin Argenteuil – to wear your city on your sleeve, everywhere you go.
- C Leeu Gratin Grand Paris – if it’s the entire Greater Paris that makes your heart race.
- C Leeu Gratin Grand Périph’ – for peri-urban hoods everywhere, from Marseille to Lille and beyond, in France and around the world!
Today, cleeugratin.fr is an online store selling 100% French-made items (except, for now, the caps). Our clothing, supplied by French manufacturers producing in France, is finished locally with embroidered branding. Industrial embroidery is our preferred method for marking clothing, both for its durability—since durability is central to C Leeu Gratin’s value proposition—and because it reconnects with the industrial and artistic heritage of Argenteuil, a story of excellence from the banlieue that C Leeu Gratin wants to share in the name of all the banlieues of France and beyond.
From Consciousmers to Prosumers
In the long run—ideally within three years—we hope to collaborate with our French manufacturers to set up production units in our communities. This would create opportunities for solid, sustainable jobs in a responsible textile industry, right here at home.
And that brings us back to making ends meet again… because C Leeu Gratin positions itself as a mission-driven company with three core purposes:
- Reduce the environmental impact of textile consumption by developing responsible fashion.
- Involve peri-urban neighborhoods in France’s virtuous reindustrialization.
- Highlight and revive Argenteuil’s history of industrial and artistic excellence—because in Argenteuil, as in all the banlieues of the world, C Leeu Gratin sees the seeds of humanity’s greatness!
C Leeu Gratin is proudly Made in Banlieue, for the good of the planet!
And you—are you ready to reveal to the world the leeu grAtin in you?
Visit cleeugratin.fr and be among the first to join this planetary renewal!